| STRENGTHS
Strong grass root support Strong ethnic appeal Young leadership Love for the family, have the largest diehard followers among all parties Presence in all Provinces Strong Legacy of leaders No leadership vacuum
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OPPORTUNITIEIS
Turn around perception through performance Regain past position in Punjab Clean up the old guards and bring in fresh blood with a zeal to perform Bring active governance in Sind for the next two years Consolidate Bilawal’s position Zardari bring money from Swiss accounts into Pakistan, and clear his reputation – no big deal for him Mend ways and shun past governance style, root out corruption from party and government in Sind Aggressively reach out to masses in other provinces, who would be willing to give more chances to PPP, as opposed to any other party
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WEAKENESSESS Possible struggle leadership at the top most level Relied too long on Bhutto name Not performed, taken things for granted Tainted reputation of Zardari Regional organization not strong, consists of old guards, who have failed Lost considerable ground in Punjab – The strong hold in the past No performance under the belt. |
THREATS
Continue to protect Zardari and others, hence lose out more support Zardari and other leaders are nailed for corruption Lose ground in Sind due to bad governance, thus creating a vacuum for other parties to fill. Become a marginal party rather than mainstream and a major party. |
Pakistan Peoples Party (PPP) is the only political party in Pakistan that has the grass root support and, probably, the highest number of diehards. It is also the only major political party that has a successor for party leadership – Bilawal Bhutto. He is young and can mature as he goes along. With these factors, PPP is, probably, the only party in Pakistan that has a long term potential, as we see today. All PPP has to do is to improve its image that is tarnished by Zardari as a party that is extensively involved in corruption, and turn out performance. If PPP is successfully able to perform and improve image, then is in a good position to rule Pakistan for 20-25 years from 2025 onwards. By 2025, the party leader would also be in his forties and mature.
Having said that, the next elections may see PPP struggling to get more seats. May just be able to hold on to about 30-40 seats at the Center.